Storytelling in all its facets - that is the guiding principle of Bacio and the credo of founder Katharina Fronius. After starting out in graphics and media design, her passion for communication and visual language drove her to dedicate her work to holistic storytelling.

With a background in fashion and beauty, she has worked in both corporate as well as agency settings, accumulating a great understanding for the multifaceted aspects of communication fashion and beauty editor and stylist, then on the corporate and later agency side for brands and labels.

Social media, public relations, brand marketing and event concepts are the cornerstones of her work and lies the foundation for BACIO as an agency. Born and raised in Vienna, she is now working and living in Berlin, she has a unique angle on how to work across the German and Austrian markets between the German and Austrian markets combining her knowledge with specialists to join forces in the requested fields.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

–– Seth Godin